buick lacrosse

If the car you see here looks somewhat familiar, it should. It appeared in concept form at last spring’s Beijing Motor Show as the Buick Invicta concept. At the 2009 Detroit Auto Show, the Invicta becomes the 2010 Buick LaCrosse. Like many recent examples, the Invicta was a less a concept than a very mildly disguised version of the upcoming production car. Just before the Christmas break, General Motors gave the media a preview of the new production LaCrosse in the design dome at the company’s tech center in Warren, MI.

GM North America VP for Buick-Pontiac-GMC Susan Docherty, global mid-size car vehicle line executive Jim Federico, and Buick brand character chief designer Dave Lyon provided a run-down for us on the new LaCrosse. The mid-size Buick is the first North American market application of the revised Epsilon II architecture that debuted last summer as the basis of the Euro-only Opel Insignia. Follow the jump and we’ll tell you all about it.